Let’s quickly go through and discuss what Rand fishkin of SEOMOZ has listed as must come prior to your on-page optimization or before you engage with any SEO agency, I will go through these factors below with my own commentary.
Your Site must Be Accessible
If the search engines are unable to see or find your content quality or not within the code, then quite simply your pages will not be found and results in you not being able to be ranked or have the pages indexed.
Now assuming your code structure is correct, we now come to what people are actually looking for and what they are wanting. There’s a great line in the film Field of Dreams “ if you build it they will come” This is so true, if you build rich high quality content the content people are looking for then people will share and links will certainly follow. Google will notice this then you will be rewarded with even more value.
End User Experience
Make sure your site is easy to move around in this makes sharing content etc. easier. Make sure that everything is easy to navigate and user friendly, this will help you when doing your SEO.
Ensure you use whatever method you can to ensure that your content is getting out there, to promote your content should be made top of the priority list and made a necessity. The full structure of your on page should be set out correctly for the most effective results for when you are finally going to take the plunge and engage in SEO services.
Use powerful online strategies that work and are within Google webmaster guidelines, these can help increase traffic to your site, increase your sales and ensure your online campaign is a success.